Walmart

Walmart came to frog to redefine their in house consumer electronics brands, Onn and Blackweb. Their products were low priced, but not well regarded on the market. The brand lacked consistency, and shelf presence.

We combined their products into a singular brand, “onn.” and created a new design language for both the packaging and products.

The brand is fun, youthful, and a bit irreverant. The products are designed to match - with simple yet recognizable shapes blending soft curves, hard edges, and minimal geometry. Colors are bold, and logos are big.

frog created three ‘hero products’ to drive the design language, documentation for the creation of future custom products, as well as criteria for selecting the best white label products to match the brand. Care was taken to create a system that could be unique, while also being easily expandable to a wide range of products, all at a low production cost (so no fancy, but hard to explain, manufacturing details).

onn. still uses this design language today, products stand out on the shelves, sell better, and review better online.

skills: Design Direction, Mechanical Engineering, Industrial Design, Rendering

year: 2019