Fizzics

Fizzics' Waytap is a beer conditioner: it makes your beer taste amazing. Fizzics came to frog with a product that had been fairly successful on the market. They had a $250k crowdfunding campaign and their product was selling well. However they were having issues with how their product was perceived.

The initial product could make your beer taste great but it was clunky looking and had several pain points during use.

frog helped create a sleeker, smaller product. Operation only requires one hand, and although the new product is less expensive it incorporates several solid-metal components lending to a more premium feel.

The redesigned product made over $1MM on kickstarter, $2MM on Sharktank, and is now sold in major retailers around the country.

skills: User Research, Mechanical Engineering, Industrial Design

year: 2016